The Cure for Cancer

Just saw this ad via my fave Cure fansite Chain of Flowers, the crowd lit their lighters subliminally sending out a message...for Camel cigarettes. The band onstage...THE CURE!

This is not the first time Camel has attempted to use subliminal messages in it's advertising...recall a few years ago when their Joe Camel campaign depicted male genitalia to look like a camel in a tuxedo surrounded by gorgeous women looking really, really cool smoking Camel cigarettes.

it was quite successful, as over 3 million people died of lung cancer that year.